Working closely with the client's own web designer we set a house style for all the wire products and shot them all on black. The standardising of backgrounds gave the site and products a lift. They are high quality products and deserve to look good as images, the old method of selling purely from SKUs and obscure code numbers was dropped. This rough page comp was shown to the client to give them and the web designer an idea of how good the product would look before going ahead with the whole project. Visit www.cablegrip.com to see the result.